"If he who has a thing to sell goes and whispers in a well, he won't be so apt to make the dollars as he who climbs a tree and hollers!" -- Anonymous Marketing is crucial to the survival and development of all firms, be it small or large. Dynamism and development are the essences of progress. In the present and in future, entrepreneurial firms need to develop an unmatched competitive edge which will enable them to survive and grow fruitfully in this age of cut-throat competition. Entrepreneurs are risk takers and are highly motivated. They are ambitious, opportunistic, proactive and domineering and tend to live by the �follow-your-gut� mentality than the �cover-your-butt� mentality. Entrepreneurial companies are started by individuals who live by their wits. They visualize an opportunity and knock on every door to gain attention. Entrepreneurship is all about survival and that is what nurtures creativity. The business entrepreneur is involved in identifying opportunities and gaps which will help him cash in on identified or unidentified needs of the consumer. Most of the entre......

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