Flying Out of the Box: Impressing Your Employees and Customers Southwest Airlines quickly became a model for success since it was first created in 1971. This company has strived to become the very best role model for every customer service company in the Hospitality Industry. Kevin and Jackie Freiberg, two big fans of this zealous airline company, have taken their time to explore �Southwest Airlines� Crazy Recipe for Business and Personal Success.� Southwest airline invests immeasurable time and money into the customers and employees to create a perfect corporation that shines with personality, humor, fun, and dedication. The Hospitality Industry is easily known for its large amount of competition. Mostly comprised of hotels, restaurants, casinos, cruises, and airlines, it is easy to see why hospitality businesses have so much competition. Southwest and its leader, Herb Kelleher have found a secret to success that lets the company stand out from anyone else. Within the first few chapters we learn where the majority of the success comes from. It�s the employees. �Mora......

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