OMNITEL PRONTO ITALIA 1)Competitive Advantage Focus on Customer service : �Polite Operator �Minimum waiting time �One stop calling � trained operator 2) Why did the launch not performed? Due to the fact that: �The business is at its infancy �Cellular culture is not developed yet ( low penetration )  The customer didn�t appreciate enough the Customer Service �There is not enough territory coverage  Onmitel didn�t conquer TIM�s customers �No price differentiation  Onmitel didn�t conquer new customers 3)LIBERO economics Onmitel�s Free Time Monthly Fee: 10.000 It Liras 88' outbond: 13� peak  1.524 It Liras  19.812 75� off peak 170 It Liras  12.750 100' inbound: 25� peak + 75 off peak  10.000 Total: 52.562 Onmitel�s LIBERO Monthly Fee: 0 88' outbond: 13� peak 1.595 20.735 80� off peak 195 15.600 100' inbound: 25� peak + 75 off peak  10.000 Total: 46.335 Onmitel�s LIBERO should: �Increase the customer quantity �Increas......

Word Count: 437
Page Count: 1.7 (250 words a page / double spaced)

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