Kellogg's Eggos Going Bananas For the Kellogg�s Company, producing new products is a challenge. Determining the importance of the marketing techniques, as well as the strengths, weaknesses, opportunities, threats, and trends is crucial for the success of the new product. Team B has created a new product for Kellogg�s Eggo Waffles. The new flavor waffle will be Kellogg�s Eggos Going Banana Waffles. Developing the market strategy and tactics for this new product is the key to selling the product as well as being attractive to consumers. Overview of the existing organization The Kellogg's Company, headquartered in Battle Creek Michigan, is the world's largest producer of cereals with annual sales over nine billion. Kellogg�s cereal line is flag shipped by the company is venerable Corn Flakes, but also includes such famous brands as Rice Krispies, Frosted Flakes, and Special K among others. Additional food lines include Keebler, Pop Tarts, Eggo, and Nutri-Grain. Kellogg�s also markets cookies, crackers and other convenience foods, under brands such as Kellogg's, Keebler, Cheez-It,......

Word Count: 1478
Page Count: 5.9 (250 words a page / double spaced)

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