ESPN: Not for Everyone The most passionate sports fan knows where to go when they want to know a score, stat, or highlight: ESPN. The Entertainment and Sports Programming Network has easily become one of the most popular logos as well as one of the most successful logos in the world (see figure 1). Every sports fan knows what the logo looks like, with the letters ESPN branded into their heads. ESPN has grown from a small alternative to the sports segment on the news, to an empire that continues to grow everyday. What most people do not realize however, is that ESPN is not for everyone. ESPN, or the �Worldwide Leader in Sports�, has been there through every great sports moment of the last quarter century. Whether it is the �Miracle on Ice� or the Boston Red Sox ending the curse, ESPN has been there from the beginning. Their logo has changed throughout the years. From their first ever one (see figure 2), to the newest one (see figure 1), it has become a part of sports. They also have logos for their other channels, ESPN2 (see figure 3), ESPNU (see figure 4), and their ESPN classi......

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