Media is the name given to the channels of communications, which a society uses to speak to itself. It includes newspapers, magazines, adverts, television, cinema and radio. In fact, it is a mass of individual contact points between communication tools and human beings. As you see, a large part of media products are playing a key role in our life. However it hasn�t been identified whether it is good or bad, and as we begin to understand the media, we realise that it can be as equally useful as well as worthless sometimes. The media provides information to educate, to inform or simply to entertain its audience. The importance of the media is to publish the message worldwide, so that it can become popular. This is achieved by certain key concepts such as presentation, language and audience. A well presentation is brought up by using techniques through working on colours, style, format, font, size and so on. Looking at language, we explore the words and images that the medium uses to communicate with its users. It is essential to choose the right words and images in order to attra......

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