1. Why has Starbucks� customer satisfaction scores declined? Has the company�s service declined, or is it simple measuring satisfaction the wrong way or is there something else going on? I strongly believe that the elements that contributed to the success of Starbucks are proficient supply chain system that allows Starbucks to secure the best coffee beans available, high-quality products based on Starbucks� characteristic roasting know-how, competitive staff training and not only efficient but also motivated employees. These factors are combined to give customers satisfactory service. Therefore, it can be said that the secret behind Starbucks� success is excellent products as well as service, and through that, Starbucks was able to gain an outstanding brand image. However, in spite of its impressive outcome, customer satisfaction rate is dropping. The reason for that is due to the growth of the coffee market, which has brought about new customers who have different needs from the preexisting customers. Because of the market dev......

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