Table of Contents Strategic Management Table of Contents Abstract 1. INTRODUCTION HISTORY OF IKEA(GZ) 2. SWOT ANALYSIS 2.1 IKEA (GZ)�s STRENGTHS 2.2 IKEA (GZ)�s WEAKNESSES 2.3 IKEA (GZ)�s OPPORTUNITIES 2.4 IKEA (GZ)�s THREATS 3. FIGURES OF IKEA GROUP ANALYSES 4. IKEA (GZ) MISSION 4.1 VISION STATEMENT 4.2 IKEA (GZ) OBJECTIVES 5. FUTURE STRATEGIES AND FUTURE RECOMMENDATIONS Abstract From a company originally selling stationery in a small village in Sweden in 1943, IKEA is now a leading global home furnishing company with about 80,000 co-workers, 231 stores in 33 countries. The IKEA business philosophy is: Affordable solution for better living! That means IKEA provide well-designed, functional furniture in prices so low, that as many people as possible will be able to afford them, in order to create a better living for the many people. However, to manufacture beautiful, durable furniture at low prices is not so easy, but IKEA can made it without lower the standard of �better living�. In 1998, IKEA opened its first store in China. Since then, IK......

Word Count: 2481
Page Count: 9.9 (250 words a page / double spaced)

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