TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 3 2. THE CURRENT MARKET SITUATION 4 3. OPPORTUNITY AND ISSUES ANALYSIS 9 4. COMPANY OBJECTIVES 13 5. MARKETING STRATEGY 14 6. PLAN OF ACTION 16 7. PROJECTIONS OF PROFITS AND CONTROLS 21 8. APPENDIX 1 � VRD PRODUCT�S POSITIONNING MAP 22 9. APPENDIX 2 VRD PRODUCT�S SEGMENT DISTRIBUTION CHART 24 10. APPENDIX 3 � MARKET COMPETITIVE SITUATION, UNITS 26 11. APPENDIX 4 � MARKET COMPETITIVE SITUATION, SALES 27 12. APPENDIX 5 � MARKET COMPETITIVE SITUATION, EXPENSES 28 13. APPENDIX 6 � THE VRD DISTRIBUTION SITUATION 29 1. EXECUTIVE SUMMARY The market historically has shown growth with high seasonality, allowing for a small contraction of industry sales in the third quarter. We made projections according to this historical data, with the third quarter contraction turning into a small increase instead in the seventh quarter. The market should pick up quite nicely in the future two quarters and be more modest for the last two as growth will be slower and we will begin to see maturity for this product settle in. SAT�s VRD is ......

Word Count: 5509
Page Count: 22 (250 words a page / double spaced)

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