Kudler Fine Foods Marketing Research Paper Marcelle Valentin MKT421 Dr. Stefanie Wilson Kudler Fine Foods Kudler Fine Foods is a gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. In reviewing the data on the organization I will discuss the importance of marketing research on how it will help in the development of Kudler Fine Food�s marketing strategy and the importance of competitive intelligence and analysis in the development of the marketing strategy of the organization. Kudler Fine Foods specialty food store is located in the San Diego metropolitan area. The company currently has three locations (La Jolla, Del Mar and Encinitas). The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments: � Fresh Bakery and Pastries � Fresh Produce � Fresh Meat & Seafood � Condiments and Packaged Foods � Cheese's and Speci......

Word Count: 1571
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