I. The Internal Environment  Strengths: �� Good reputation from customers in the Great Lakes region, which will help to establish future clientele. �� Good network: Has interline ticketing and baggage arrangements with major carriers. �� Increased sophistication in equipment has increased dependability.  Weaknesses: �� High employee turnover �� Low organization morale �� Lack of training and educational programs for employees �� Lack of organizational culture �� Weak employee incentives (employees are paid below the market) which results in a lack of ownership from employees. �� Poor aircraft choices, not taking advantage of some markets widely open for opportunities (unserved markets). �� Aircraft maintenance are not properly maintained resulting in unreliable aircrafts �� Cash problems are exacerbated by overhead costs. �� Ineffective organizational design �� Weak management leadership and expertise II. a. The External Environment  Opportunities �� With a small organizational structure, changes are eas......

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Page Count: 4 (250 words a page / double spaced)

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