How marketing differs on a B2C site compared to a B2B site This paper will explain how marketing differs on a business to consumer site (B2C) compared to a business to business site (B2B). First explaining how marketing works for a B2C site, then explaining how marketing works for a B2B site, ending with an analysis of the information provided. In marketing to other businesses or individuals one of the most important things is to establish good relationships. In B2B or business to business this requires a commitment of time and good customer service prior to ever making that first sale. Customer service begins with a customer's very first contact with a company. It may take place with a phone call by a sales person or an engineer searching for a product or service from a B2B company. Typically for a B2B company the process for a sale is longer than that of B2C, business to consumer counterpart. Most B2C customers are looking for the best price possible with a commitment of good customer service. For example, when it comes to purchasing a consumer product, people do exte......

Word Count: 979
Page Count: 3.9 (250 words a page / double spaced)

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