Financial Analysis The marketing plan chosen for Carl Gregory Honda would include many changes to the website, making the shopping experience less confusing for customers. The website would need to include prices for Carl Gregory’s selection of used cars so that customers could have a good idea of what they are paying for the cars they choose. The company should also develop a section of the website that will approve the customer for their auto loans and give the customer terms for their financing. For the buyer looking for new cars, the site should offer the ability to customize new cars much like Honda’s official site. Once customization is done, customers should be able to order their cars through Carl Gregory and have them delivered to the local location. Lastly, the website should include a portion that will allow potential customers to bid on cars either new or used. These changes should increase traffic on the website and business for the car dealership. The used car section of the dealership currently does not show the process for the cars that it has and does not hav......

Word Count: 588
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