Kudler Fine Foods is an upscale specialty food store, servicing the fine food conesouer from their three California locations. Kudler�s business objective is to maximize profits by offering the highest quality products at competitive prices. Through adding the on-line ordering system, Kudler hopes to boost profits by increasing their customer base beyond customers in their local areas. The Kudler on-line ordering system will add three important advantages to Kudler customers. First, the on-line ordering system will allow current Kudler customers to access the system, place their order, and have it ready for pickup when they arrive at the store. The second benefit for Kudler�s on-line clientele is the added convenience of local delivery service. This feature, allows the customer to place their order and select a timeframe in which the order will be delivered to their home or place of business. The third and final new offering from Kudler will be worldwide shipping. Using major shipping companies, such as Federal Express, UPS and DHL, Kudler will provide next day shipping to ......

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