Great are the uses of advertisement, however, Good quality and honest workmanship are the best advertisement. Even then, creative processes behind some of the most original and effective campaigns of recent years have made the products household names. Case in point being Hutch, Fevicol, Orbit, Cadbury, Coca- Cola. They were all creative and not vulgar. All these ads brilliantly demonstrate a fascinating range of approaches including: � Ways of visualizing concepts � The art of illusion and paradox � Using metaphor and analogy � Deploying shock tactics and humor We have been able to gather a big share of Golden Lions at Cannes because of creative ads. Creativity adds colour and joy in life. Most ads portray celebrities as strong, outgoing man/woman with skyscraper goals. People get motivated on watching our accomplished star, society gets benefited by positive images. And if this is done in a creative manner than nothing like that. Seeing a cricketer, for example, endorse a particular brand of cricketing gear makes the brand good because a professional uses it. E......

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