ADVERTISING is part of the modern competitive business world. Advertisements are messages, paid for by those who send them, intended to inform or influence people who receive them. That is adverts contain a message. This message may be expressed in words - "Persil washes whiter", or in pictures, music or jingles. "Jingle" is a very short simple song, usually of poor quality, especially as part of a radio or TV advertisement. Adverts are paid for directly by advertisers. This distinguishes advertising from other forms of publicity. Advertisement will have a purpose - to inform or influence people they are aimed at: the target audience. Many ads are trying or influence us. They try to persuade us e.g. to buy a particular brand of soft drinks or ice-cream. Others try to influence groups like drug addicts or smokers to change their habits. In developed societies advertising is essential part of marketing products such as Coca-Cola, or Nike trainers. Businesses need to let us know what they have on offer and to persuade us to buy it. New products are often launched with a national ad......

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