Atkins Nutritionals Strategy Overweight and obese people have become a large portion of our society. Diet foods will be a large part of the American market for many years to come. The market for weight loss supplements is steadily increasing every year; the question is whether the Atkins product will be the one that is purchased. The global market for weight loss supplements has increased by $4.7 billion between 1999 and 2004. Atkins has a very strong presence in the health food segment but got a bad reputation because of some long-term complications associated with the diet. The accusations made by the American Heart Association were directed to the high levels of fat and protein associated with the Atkins diet. The American Heart Association stated that with these high levels of fat and protein increased the risk of kidney disease, osteoporosis, and colon and breast cancer. If the research and development budget was increased some of these problems could be addressed prior to the negative attention the company has faced. This does not mean, however, that the other diet......

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