Quote: �Behind this boom is a growing sense among European Business that they need to get substantially bigger to withstand ever fiercer global competition� (Gumbel) Sun Tzu was a Chinese general that lived a thousand years before Christ, he wrote a book named The Art of War and in one of the chapters he said: �Winning without fighting is the best strategy; join your enemy and you will win the war�. Nowadays, three thousand years after Sun Tzu, companies may still apply his knowledge and they are applying it! There is a massive merging boom going on among European businesses, companies are merging with their competitors in order to get bigger and withstand fiercer competition (Gumbel, 2006). We will analyse several important economic sectors such as Telecoms and Energy in order to give several examples of this boom. Let�s start with the Telecom sector. Telefonica is the 5th biggest International Mobile operator and it has merged with O2, the second biggest British wireless operator in terms of its customer base. The main reasons for the merger were to enhance the growth pro......

Word Count: 550
Page Count: 2.2 (250 words a page / double spaced)

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