Staci Shannon Marketing Mix November 5, 2006 Marketing 421 Marketing Mix Paper Marketing Mix is a combination of the four controllable variables of Product, Price, Place, and Promotion that are essential to define and fulfill a target market (Barron�s). The marketing mix shapes the role of marketing within all types of organizations, both profit and nonprofit. Each element in the marketing mix�product, price, promotion, and place�consists of numerous subelements. Marketing managers make numerous decisions based on the various subelements of the marketing mix, all in an attempt to satisfy the needs and wants of consumers (Answer.com). When blending the mix elements, marketers must consider their target. They must understand the wants and needs of the market. The customer then use these mix elements in constructing appropriate marketing strategies and plans that will satisfy these wants. The mix must also meet or exceed the objectives of the organization. A separate marketing mix is usually crafted for each product offe......

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