Case Study: Dell, Inc. � 2005 Case page 12 1. History of the company. In 1983, Michael Dell started his own business while in college. The company he started was PC�s ltd., which was the forerunner to Dell Inc. today. Dell started his business with a simple concept which is made to order computers. The computers were to be direct sales to consumers. Dell maximized his profits by bypassing distributors and retailers. Although he his product was sold by retailers he soon took the product out of the stores and continued focus on direct sales. Initially, Dell started selling computers by mail and phone orders then until 1994 when he started a website to sell his computers. At this point, Dell became the first computer company to have a website. By 1996, the website sells increased dramatically leading the company to be the largest retailer on the internet by 1999. As of today, Dell is the largest personal computer supplier in the world with under 18 percent of the global market. 2. Mission and Vision Statement Dell's mission is to be the most successful computer company......

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