Executive Summary Camar Automotive Hoist has established its reputation as ��Cadillac�� on an excellent product in the Canadian market. In 2000, the company was facing the problem of supporting its business growth in the future. In order to achieve this need of sustaining growth, we suggest that Camar Automotive Hoist has to clearly define its position as a safe and convenient scissor lift manufacturer on international wheel alignment markets; and shifts its focus on the United States and the European Union markets. Our recommendation is to emphasize the US market by working closely with the wholesalers in place of a direct sales- force. On other hand, we propose that CAH take the joint venture option to enter the European market. By doing this, the company will not only efficiently assign its resources but also achieve its goal by degrees with low risks. Compare with US and EU market, the Canadian market potential is limited. Therefore, we believe that US market has a quick growth opportunity with low risks while exploring the EU market at same time will allow us to search for lo......

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