Marketing Mix: The "four Ps" of marketing: product, price, place, and promotion. Collectively these are called the marketing mix. � Product, service, or program - something of value you are offering the customer, client, or park visitor � Price - what the customer, client, or park visitor pays (direct costs are financial, indirect or alternative costs are such things as time it takes and the things people give up if they choose your offering) � Place, distribution, location, or accessibility - where the transaction takes place, perhaps in a park � Promotion or communication - this is how you inform the target market about the benefits in your marketing mix The basic strategy consists of the marketing mix and the target market. As the core of a marketing strategy, the marketing mix may be stated in general terms that become more specific as the mix is implemented. Consequently, some elements may be stated as policies. For example it the price element of the mix may be stated as "set price at the average of the industry," rather than "set price at $25.99." Marketing strate......

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