A BRIEF PEST ANALYSIS POLITICAL FACTORS: Political uncertainty is one of the greatest obstacles in the business of Libra. The strike, political pressure or political propaganda affects the business of Libra. If a strike occurs, then it affects the distribution of the products and also may affect the production process. That can be very harmful for the business. Moreover, there are some political pressures always being applied on the industry. The government officials should be kept happy to run a business smoothly. So, bribing and some other unethical means are required here at times. Libra follows a situation demand based policy and that policy helps it to deal with the political factors successfully. But it is always a concern that needs to be taken care of carefully. ECONOMICAL FACTORS: The economy of Bangladesh is not totally stable for many businesses. The economy depends on a lot of things and these things sometimes shake the expectations of the companies. Libra also faces economical problems. Other economical factors like; taxation, inflation or devaluation of taka also a......

Word Count: 548
Page Count: 2.1 (250 words a page / double spaced)

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