Part One E-Business Marketing Ethical, legal, and regulatory issues Ethical, legal, and regulatory issues transcend all industries, and business mediums. With electronic commerce, the veil of anonymity easily cloaks those engaging in scrupulous behavior. Additionally, as the E-business forum progresses with technology, it is usually a few steps ahead of regulation. However, ethics, laws, and regulations do exist for online operations. The nature of E-business, one that does not have traditional boundaries, means that companies are subject to more laws, some of which that may not even be known (University of Phoenix, 2004, p. 285). B2B and B2C sites For business-to-business commerce, there are many legal and regulatory issues to consider. These are compounded by the fact that e-Business may be conducted between enterprises across state and international boundaries. Several jurisdictions and regulations come into play for contract agreements, intellectual property rights, and trade practices. Regulatory bodies such as the Federal Trade Commission offer guidelines and oversight,......

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