COORDINATES To: Carolyn Keene, Consumer Analyst, Siegel, Parker and Lauck From: Jonathan Bayko and Saad Yousef, Research Analysts Date: December 4, 2000 Subject: EVA Projections of Coca-Cola and PepsiCo for 2001 to 2003 MAIN ISSUES 1) Which company would be a more attractive investment target over the next few years? RECOMMENDATIONS 1) Coca-Cola should be chosen for its forward looking EVA growth prospects which demonstrate strong value creation for shareholders and should translate into superior share price growth. However it should be noted that the projections for PepsiCo show a similar level of growth creation through to the 2003 fiscal year. Both companies represent a solid investment opportunity. ANALYSIS � QUANTITATIVE EVA Our recommendations are based on our analysis of the Coca-Cola Company and PepsiCo using EVA or Economic Value Added. This metric shows us the profits generated by the company after the costs of capital both debt and equity is deducted from operating profit. EVA is a strong indicator of stock price and we can therefore link it to th......

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