MKTG211 Tourism and Hospitality Marketing Assignment 2 An analysis of the use of events as a strategy in the marketing and promotion of a tourism destination Submission Date: 20th May 2005 CONTEXT Abstract ------------------------------------------------------------------------------------------ 4 Introduction -------------------------------------------------------------------------------------- 4 Methodology ------------------------------------------------------------------------------------ 5 Research Objectives ---------------------------------------------------------------------------- 5 Findings ------------------------------------------------------------------------------------------ 6 ABSTRACT Tourism markets are changing time by time, especially in this twenty-first century, because of some major changes, for instance, aging population, gender unbalancing, changing roles etc. All these changes bring out some new trends in tourism mar......

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