Define Marketing The Department of State and Regional Development defines marketing as �finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising, promoting, distributing and selling� (NSW Small Business, 2007). The Center for Media Literacy defines marketing as �The way in which a product or media text is sold to a target audience� (2007). Marketing is a critical element of the business organization. Marketing is more than simply promoting and selling a product. Successful marketing is satisfying the changing needs of the customer. The purpose of this paper is to define marketing from at least two different cited sources. Based on these definitions, this paper will explain the importance of marketing in organizational success. In addition, this paper will outline and provide at least three examples from the business world on the importance of marketing to the overall organizational success. The Importance of Marketing In order to understand the needs ......

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