History: Deutsche Brauerei, founded in 1737 by Gustav Schewietzer produces two varieties of beer, dark and light. The company had been in the family for twelve generations with an etching of Gustav himself on every label of the beer. The company, located just outside of Munich, Germany, is capable of producing 1.2 million hectoliters of beer a year. After a fire in 1994 which ruined the previous equipment, new equipment allowed the company to sell 1.173 million hectoliters by 2000. The new equipment allowed for an increased potential output of the brewery. With this increased potential there was an unused capacity within the company. The company didn�t know how to use the potential unused capacity until 1998 when they decided to expand into the Ukraine. This proved to be effective by seeing a market for high-quality beer in that area. They decided to penetrate that market within the Ukraine due to its large population of fifty-two million and the ideal location between Central and Eastern Europe. Entering the Ukraine market turned out to be one of the best decisions made by Deu......

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