Kmart Corporation: Seeking Survival in a Changing Marketplace -SWOT Kmart Corporation was one of the worlds�� largest mass merchandise retailers operating in all 50 sates and other places, but once the competition (Wal-Mart and Target) started opening they started losing the market share. Strength: Kmart had developed a reasonably formal planning organization with a clear ��corporate culture�� that involved a constant evaluation of what was happening in the marketplace, what competition was doing, and what kinds of opportunities were available. Also, Kmart set up a planning group representing a number of functional areas of the organization called ��in-house consulting group�� with some independent. Furthermore, a centralized merchandising system, a computerized, highly automated replenishment system, satellite capability and POS scanning system, regular live satellite communication, these all enables Kmart to respond quickly to what��s new, what��s in demand, and what would keep customers coming back. They have their exclusive brands which is great if that is what the cu......

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