Unilever’s Path to Growth Strategy: Is it Working? By: Julie Miller Ariane Arguez Loraidis Dominguez Vicki Middlemist 1. What are the chief elements of Unilever’s diversification strategy? Is Unilever pursuing a multi-country or a global strategy? What aspects of the strategy do you like? What aspects of the strategy are you skeptical about and why? Unilever's management devised a "Path to Growth Strategy" in early 2000 in order to rejuvenate the company and restructure it wide-range portfolio of food, home, and personal care businesses. The company's chief elements of its diversification strategy included: -Reducing the company's brand portfolio from 1600 down to 400 "core" brands. -Concentrate on R&D and advertising for the company's leading brands and businesses. -Divesting under performing brands and businesses. -Rely on production innovation to boost internal growth. -Making new acquisitions. Unilever's goal was to boost revenue growth to 5-6% annually and increase operating profit margin to over 16% by the end of 2004. Management expected Unilever's glo......

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