SHOWBIZ AND POLITICS: A MARRIAGE OF CONVENIENCE (PHILIPPINES) The media have always been a major player in Philippine elections. It has a considerable influence on the electoral process which could make or unmake any candidate. The power of television is also seen in its ability to fabricate images and illusions that resonate with viewers since entertainment is often the subject of our conversations as it gives reflections of our daily lives. Years ago, it�s been a part of election campaign by the political parties the used of celebrity stars with big names by engaging them to entertain voters in the mitings de avance or political rallies of election campaigns. Our society is considered being an entertainment-obsessed culture as celebrities have embedded so deeply in our collective consciousness, a persuasive force which could convince true believers to change their minds about their favored candidates and certain political issues. Today, politicians either marries into showbiz names to boost their chances or political parties attempt to get these names by recruiting stars into t......

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