How do you jump-start a company? How do you market a product that nobody wants? Lessons drawn from the world of sports have long proven applicable to the world of business. Jon Spoelstra, who pushed sponsorship and fan revenue to unprecedented heights for the lowly New Jersey Nets basketball franchise, shows how to put big-league marketing expertise to use off the court in Ice to the Eskimos: How To Market a Product Nobody Wants. His 19 "jump-start ground rules," sprinkled liberally with sports anecdotes, are designed to apply to any product or service. Spoelstra has had a long and successful career in the Sports Industry. He first gained notoriety as the Senior Vice President/General Manager of the Portland Trailblazers where he spent eleven years. There he started a great tradition and passion that ultimately led to 814 consecutive sell outs, which is the most in NBA history. At the height of Portland�s success, Spoelstra was the focus of what was perhaps the strangest trade in sports history. Portland was in need of a guard to fill a hole created by injury so they traded Spoelst......

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