Executive Summary eBay is the world��s largest and most popular person-to-person trading community on the internet and it intends to keep it that way. Despite their unique business model, they have 2 pressing problems: (1) safety and fraud issues and (2) the entry of Amazon.com into the online p2p auction arena. It is recommended that they: (1) acquire different companies to complement their current services, (2) implement new trust and safety policies, and (3) enter online business-to-consumer retailing. Current Assessment SWOT Analysis A detailed SWOT Analysis (Appendix A) of eBay has been done up to capitalize on opportunities with its strengths and eliminate threats through the improvement of their weaknesses. eBay, who controls 70% of the market share in 2000, has the first-mover advantage for being the pioneer of such a business model. Being public listed has also helped them raise hundreds of millions of dollars to either expand their services or act as a buffer against threats through strategies like acquisitions. eBay has also formed several complementary allianc......

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