Executive Summary Camar Automotive Hoist is looking to grow the company even more, the question is what approach they should take to get the best results. CAH still have a small market share in North America with plenty of room for growth, therefore they should focus on that market. If they put too much effort in Europe they could lose market share in North America. CAH is a small and young company that should not try to grow too fast. By establishing a sales office in New York and working more closely with their distributors and wholesalers they could gain more market share. Little knowledge about the European market and insufficient human capital makes it hard to open operations in Europe. By licensing their product and building a relationship with a European partner would help for growth in Europe in the future. Problem Statement How should Mark Camar, President of Camar Automotive Hoist keep expanding his company without decreasing the brand image? First he needs to decide if CAH should adopt a market penetration strategy in the US or if it should follow a market development......

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