Introduction DEKA, being led by its charismatic founder Dean Kamen, focuses on radical innovation and development of new technological approaches to life improving products. One of its recent groundbreaking innovations is the Segway Human Transporter which is set to be a cheaper, cleaner and more energy-efficient mode of transportation for short distance traveling. However being the first of its kind and possessing unique capabilities and potential, DEKA had to decide whether to practice an internal development strategy for the product or to license the technology out for someone else to develop. Internal Analysis DEKA is led by its highly creative and charismatic founder, Dean Kamen and attracted many talented engineers due to its organization culture and working environment. As DEKA is a contract design firm, they are able to provide its engineers unique project opportunities. The organization also practices a policy of experimentation that encourages their staff to experiment with wild alternatives and accepts frequent failures. The lack of organization charts, the close ......

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