Russia 1 Running Head: Can American Management Concepts Work in Russia? Susan Maddox Cohort: AA338 Our Lived Difference Professor: Mark Davis October 31, 2006 Shorter College � SPP Russia 2 A series of qualitative case studies were conducted to examine the adoption of a marketing orientation among business operating in Russia. Findings suggest that Western European Firms follow business practices associated with having a marketing orientation more than Russian owned firm have. Russian owned firms varied depending on the managerial vision of a firm�s General Director. Russia is a country with a rich culture and a history filled with dramatic turning points. Once again, it is in the midst of far-reaching change. The recent collapse of central economic planning and the move toward a market economy has provided extreme business opportunities and difficulties in Russia. Russian firms who were once production and quota oriented must now learn to adapt to dynamic market conditions. As such, firms that can quickly become marketing oriented m......

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