The Need-it-now Generation Clothes, food, electronics and cell phones are some of many necessities that most teens spend their earnings on. Today�s teens are spending their money recklessly. It projected that in 2006; 179 billion dollars will be spent by teens on merchandise. Why are teenagers spending their money excessively? The answer is simple, marketers and retailers are fully aware of teens spending capacity. Therefore, their advertisements are pitch to assuage teen�s taste buds. In �America�s Most Wanted: Our Free-Spending Teens: Many Parents Enabling Need-it-now Generation� by Debbie Swartz, describes the spending habits of today�s teens. Teenagers don�t care about responsibility. They care more about materialism. If Teens don�t learn responsibility or control their spending habits, they are going to have many financial difficulties in the future. Advertisement and Marketing plays a huge role in teens spending habits. Many retailers know how to sway teens into buying products form their store. Majority of retailers offer deals such as, Buy two get one free or spend 50 do......

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