Functions of Public Relations A businesses standing, success, and its continuous survival will rely on the extent of their business policies and goals are backed up by their aimed public. Public relations individuals work as supporters for organizations, universities, governments, schools, medical facilities, and other businesses, and make every effort to maintain and build good relations with their public. As bosses understand the increasing magnitude of high-quality public relations to the accomplishment of ones business needs, they more or more often depend on public relations personnel for guidance on policy and strategy of such objectives. Public relations personnel handle organizational as well as societal functions such as community, media, governmental, and customer relations; political campaigns; conflict mediation; or investor and employee relations. In spite of this, public relations is not only "telling the organization's story� (Hopke, 1993, p 1). Knowledge of the concerns and attitudes of customers, staff members, and a variety of other groups is a very important f......

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