Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations: La Jolla, Del Mar and Encinitas. Each store is stocked with the best domestic and imported foodstuffs. Kudler has experienced significant growth and is now focused on expanding its service offering to add a catering service. This paper will analyze the information available on the recent market surveys (2005 and 2006), and recommend a marketing mix to ensure success. Marketing research �Marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending action.� (Kerin, Hartley, Berkowitz & Rodellius, 2005, p.205) Kudler Fine Foods uses internal (market surveys posted on their intranet) and external secondary data that provides the following information: � Market size/opportunity studies � Food marketing trend studies and � Services benchmarking study The above external sources provide us a guideline about the market value, trends, lea......

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