KIA MOTOR COMPANY � GLOBAL BUSINESS PLAN MGT 448: GLOBAL BUSINESS STRATEGIES TABLE OF CONTENTS MISSION STATEMENT 3 COUNTRY SELECTION 3 GLOBAL ANALYSIS 4 REGIONAL ANALYSIS 8 COUNTRY ANALYSIS 9 ORGANIZATION / PRODUCT OVERVIEW 12 STRATEGIC PLANNING PROCESS 20 MARKETING STRATEGY 25 SUMMARY 29 REFERENCES 30 Mission Statement The mission of Kia Motors Corporation is three-fold. First is to provide vehicles that are safe and of high quality and value. Secondly, these vehicles will be sold at prices well below the competition while being backed The Kia Total Protection Package: a 10-year/100,000 mile Warranty Program. Finally, and most importantly, Kia Motors Corporation will practice a customer-first policy. Globalization is a necessity to the expansion of Kia Motors. Thusly, the decision was made to expand into the United States. The end result will be market share in the most lucrative nations on the planet, as well as, the potential for future expansion into other nations. Country Selection The decision of choosing the United States as the host country was......

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