It is a story no one on earth could of made up. Four young men experiement with internal combustion in a tiny wood shed. Not only does the wood shed not burn down but the motorcycle they built goes on to serve for over 100,000 miles. Harley Davidson is name recognized around the world and admired by the young and old alike. Harley Davidson has constantly out paced its own record performance in each of the past 20 years. During the past 10 year period, compounded annual growth rates for revenue and earnings have been better than 14% and 23%, respectively. Mission Statement We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments. Goals Harley-Davidson�s goals have always had an emphasis on the customer. As well as a focus on sustainable growth with principle objectives to grow value and further strengthen the brand. Delivering quality custom bikes to everyone from your everyday rider to your motorcycle enthusiast is ......

Word Count: 593
Page Count: 2.3 (250 words a page / double spaced)

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