Description of the problem Carnival Corporation is the number one cruise operator in the world. Its mission is to provide exceptional vacation experiences through the best known cruise brand that caters to over two million people with variety of lifestyle at an extraordinarily low price. However they face challenging concerns in its future. They have obtained high operating costs due to operational experiences and economies of scale. They have also been unsuccessful in reducing fixed cost (depreciation, fuel, insurance, port charges and crew cost) that has reduced their aggregate revenue which in turn has prevented them from reaching a maximum profit and financial stability. There are also few issues affecting the growth potential for Carnival Cruise Line. The company is missing out on large amounts of revenue and growth potentials by not venturing out into new markets. Weakness Carnival�s weakness is that it has not fully tapped into the market. They need to find ways to reach the North American population in which ninety percent of the population has never taken a cruise before......

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