Concept of fashion and theories of fashion applying to Kyrgyz youth society. For centuries peoples have used clothes and other body decoration things as a form of non verbal communication to indicate occupation, rank, gender, locality, wealth and status. Clothes are the main attributes of person�s everyday life and his individuality. We do not pay any attention to what our style or our clothes mean for others. However, our clothes can show a lot to other people. There is such Russian saying �We meet person by his clothes and see off by intelligence�. What we wear and how and when we wear it, provides others with shorthand to subtly read the surface of a social situation. In our country people spend a lot of their time to their appearance, our mentality is so structured that people spend money on clothes as their position allow. Fashion is a language of signs, symbols and iconography that non-verbally communicate meanings about individuals and groups. Fashion in all its forms from a tattooed and pierced navel, to the newest hairstyle, is the best form of iconography we have to ex......

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