The very way in which the decision to adopt ITs is made can be one of the strongest determinants of the actual adoption of these technologies (Dean 1987, Pennings 1987, Lefebvre and Lefebvre 1992). Rogers (1983) proposed one of the best-known models of the innovation-adoption process. According to Rogers, the process can be divided into five stages: (1) becoming aware of the innovation under consideration, (2) forming a favorable or unfavorable attitude toward it, (3) deciding to adopt, (4) implementing the innovation, and (5) deciding whether to keep the innovation after it has been implemented. In considering the context of the adoption of ITs, we will be especially interested in the first three stages. During the first stage (that is, the "intelligence," or research, stage) systematic scanning of information is of the utmost importance, and the availability of technical information from different sources, as well as from knowledgeable or influential proponents (internal or external), therefore plays a major role. During the second and third stages, or the evaluation and choice s......

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