Differences in Marketing B2Cand B2B sites Free Essay, Term Paper and Book Report
Differences in Marketing for B2C and B2B Sites
Marketing in an electronic business commerce (e-business/e-commerce) arena today is truly no different than the old “brick and mortar” business. Business-to-business (B2B) and business-to-consumer (B2C) sites need to have a crafty approach to implement marketing strategies and develop an effective marketing plan to reach the intended, targeted market. Thus, the mixing or blending of the four P’s, product, place, price, and promotion in such a way, attain both the business and target market’s goals. The objectives are the key to success. The correct marketing mix, or blend, will help both a B2B and B2C site develop a successful marketing strategy plus a highly effective marketing plan. This paper will discuss the similarities and differences of marketing for B2B and B2C web sites.
Branding
One similarity found for both types of sites is the use of ‘branding”. Not only are logos used to identify a business, but the tone of the words used as well as the use of emotions (B2B Marketing: Mind Your Language, 2005). Branding is an......
Word Count: 1427
Page Count: 5.7 (250 words a page / double spaced)
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