Every information professional needs to understand fully the organization�s place in the market space; to understand the economic forces and political and social conditions likely to have and impact on the industry or sector; and to develop familiarity with other players in that industry or sector. It is a strategic move to develop and analysis of, and document regularly, the implications of all the known environmental factors. The external environment of an organization is defined as factors that are beyond the direct control of influence of the organization. In the economic environment, the organizational analysis should centre on those aspects of the economic system that directly impact the type of project being considered. For example, inflation, labor laws and opportunity costs for researchers in public institutions directly impact organizational activities. The five key variables that effects the company are National Income- A term used in economics to refer to the bookkeeping system that a national government uses to measure the ......

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