Statement of the Problem Increased competition and choices in the food retail industry can potentially decrease sales revenue for international food chains. Food retailers must be creative in their approach to maintaining current customers, attracting new customers, and increasing revenue of chain franchises. The best way to inform new business strategies is to scan the internal and external business environment, benchmarking those approaches and techniques that were successful in other venues. Best Practices of the Greater Retail Industry Food Retailers- Pizza Hut Pizza Hut and its participating franchisees are currently using OrderStream, an automated order system that manages up to six telephone lines (Pizza Hut Online, 2006). Created by Jacent Industries, OrderStream allows for automated receipt of pizza orders, as well as queuing of calls for human customer service representatives (CSRs). Larry Ulik, Vice President of Operations for Colonial Foods, a large domestic Pizza Hut franchisee with 100 locations, praises the OrderStream system. According to Ulik, the OrderS......

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Page Count: 9.3 (250 words a page / double spaced)

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