In the contemporary media world, where the 'advertorials' probably bear more importance than the 'editorials', I believe it should be interesting to know how the Father of our Nation, Mahatma Gandhi, contributed to the fields of journalism and mass communication. An effective communicator, Gandhi was fearless and eloquent with his words. He reached out to millions of people and convinced them of his cause. According to Chalapathi Raju, an eminent editor, Gandhi was probably the greatest journalist of all time, and the weeklies he ran and edited were probably the greatest weeklies the world has known. He published no advertisement, and at the same time he did not let his newspapers run at a loss. He had gained considerable experience in South Africa, where he had taken over the editorship of the 'Indian Opinion' and published it in English, Tamil and Gujarati, sometimes running the press himself. Young India and Harijan became powerful vehicles of his views on all subjects. He wrote on all subjects. He wrote simply and clearly but forcefully, with passion and burning indignation......

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