Channels of Distribution Many companies have built lasting competitive advantage through their choice of sales and distribution channels coupled with their ability to integrate that choice into a coherent, well executed business model. On its own, no approach to sales or product distribution is sufficient for competitive success. Rather, a complete business model includes sales and distribution as one of the Core Business Processes in concert with Product/Service Offering, Differentiation Approach, Method of Capturing Economic Value and Key Skills/Resources. (1997 by Shorey Consulting) The channels of distribution are one of the important factors of marketing mix. The channel of distribution is the process of how the product is distributed to the customer. In a new era like today there are many ways to distribute product and it is this that companies must take into consideration. The world that we live in is a fast pace environment and companies like Dell take this into consideration. By offering their product through the World Wide Web Dell cuts out the m......

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