Cross Cultural Communication � Critical Review of Mark Allen Peterson�s Anthropology and Mass Communication. In 1936, the opening television program of the world's first regular public service of television, an entertainer sang: 'The air has eyes that scan us from the skies � And ears that listen from the blue. . . So you needn't roam � From your own happy home � The world will pass you in review.' (source unknown) Between the 1950s and the 1990s television was organized as a regulated and essentially national medium dependent on the mere resource of electromagnetic frequencies. At the end of the era it is becoming a medium of abundance, with hundreds of satellite and cable channels becoming available in every home. Television, at its roots, is international and fruitful and once provided the concentrated essence of a nationally authorized culture; now it is inextricably part of a worldwide industry, increasingly beyond the daily control of t......

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